E-commerce
5 benefits of having your own app
An app is more than a mobile version of your site. Five concrete gains: loyalty, direct channel, push, first-party data and a lighter cost per sale.
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How do you make the most of Black Friday?
Five ways to get your shop ready: handling the traffic, upselling, a checkout that converts, logistics that hold up and ads built for the date.
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Five basic steps to launching a site or blog well
A plan for the content, a design that works on a phone, the path visitors take, a subject worth owning, and what to publish once it is live.
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Four ways to increase your e-commerce sales
Organic traffic, paid traffic, knowing your market and selling well — with remarketing, cross-selling and upselling explained in plain terms.
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