Social media that talks to the sale, not just to the feed
We are Manáry's Social Media arm. We handle content, identity and campaigns with the same data discipline the agency applies to media and CRM — every post starts from an editorial line and ends in a number you can actually explain.
Four fixed deliverables, every month, with no reliance on inspiration
Social media turns into an expense when there is no method. These four things happen in every plan, from the smallest to the largest.
Editorial line
Before designing a single post, we define what the brand talks about, who it talks to and what it wants to happen after someone reads it.
Full production
Artwork, captions, video scripts and scheduling. You approve in one place and never have to put anything together yourself.
Replies and relationships
Comments and DMs turn into conversations and, when there is real interest, into a recorded lead — not a screenshot lost on somebody's phone.
Monthly review
One meeting to look at what worked, what did not and what changes next month. With the numbers on screen, not in an email.
Everything your brand needs to hold its own on social
Content is the centre of it: what the brand publishes, how it looks and at what pace. The rest comes in when it makes sense — and it is the same team, so nothing has to be explained twice.
Social media management
Planning, production and publishing, with a calendar you approve and a course correction every month.
See how it works ContentContent creation
Copy, photo and video made for the right platform — what works on Reels is not what works on LinkedIn.
See how it works BrandVisual identity
Logo, palette, typography and a manual short enough for your team to use without calling us.
See how it works Paid mediaMeta Ads campaigns
Instagram and Facebook with audience, creative and offer designed together — and measurement that separates reach from sales.
See how it works ConversionLanding pages
Where the click from your content turns into an enquiry. Without it, reach dies on the profile and never becomes a list of people to talk to.
See how it works Account careDedicated account care
One person responsible for your account, who knows your business and replies the same day. No ticket queue.
See how it worksWhen the project needs more than content, we also handle Google Ads, websites and maintenance and e-commerce. Performance operations, CRM and data are handled by Manáry.
Four steps, in order — and the first one is not posting
The month only starts producing once the strategy is written down. That is what separates an account that grows from an account that merely publishes.
Diagnosis
We look at the profile, the website, the competition and the campaign history. We come out with a list of what is holding sales back today.
Strategy
We define the themes, the tone and the quarter's targets. You approve once and production runs on top of that.
Production
A calendar built in advance, artwork and copy delivered early, and publishing handled by us at the times that make sense.
Measurement
A live report in Manáry OS and one conversation a month. What did not perform gets replaced — not repeated out of inertia.
From the first calendar to a full operation
The three formats below cover most cases. Scope and investment are settled after the diagnosis, because what your brand needs is not what the brand next door needs.
The essentials for the brand to hold its own: a tidy profile, a coherent identity and a publishing rhythm that does not depend on you remembering.
- Editorial line and monthly calendar
- Artwork and captions for the month's posts
- Profiles organised and standardised
- A simple monthly report
Content and paid media in the same plan, because one sustains the other. This is where social starts showing up in revenue.
- Everything in Presence
- Video and higher-reach formats
- Meta Ads and Google Ads campaigns
- Replies to comments and DMs
- Leads recorded in the CRM
When the company already has people in-house, we come in as direction: we set the standard, produce what is critical and measure everything.
- Everything in Growth
- Art direction and brand manual
- Audiovisual production on demand
- Integration with website, store and CRM
- A dedicated manager and a fortnightly meeting
What we do fits on a dashboard, not in a PDF
Manáry builds Manáry OS, the platform we use to run accounts. Anyone who hires social media with us gets access — and stops depending on spreadsheets and screenshots to know what is going on.
- Every lead with a source and an ownerAnyone arriving from the site or from an ad lands in the CRM knowing where they came from, with an owner and a next step.
- A report that updates itselfReach, clicks, leads and source on one dashboard, without waiting for month-end.
- Support on the website tooThe Manáry widget answers on your site and sends the conversation to the same place.