Your social media with an owner, a calendar and a number at the end of the month
This is not posting for the sake of posting. It is deciding what the brand talks about, publishing at the agreed pace and measuring what it brought in — so you can approve in five minutes and get back to running the business.
Why this usually goes wrong
The favour from a friend does not scale
One post a week is something anyone can handle. Once it becomes a routine, with deadlines and accountability, improvisation shows — and the brand disappears for a fortnight.
Publishing is not a strategy
An active profile with random content delivers reach and no sales. What changes the game is knowing who you are talking to and what that person needs to hear before buying.
Nobody looks at the right number
Likes do not pay bills. What matters is how many people left the profile and turned into a conversation — and that is almost never in the report agencies send.
What you get every month
No small print: this is what you receive, and anything not listed here is agreed beforehand, in writing.
- Editorial line: the themes, the tone and what each post needs to provoke
- A calendar approved by you before any artwork is produced
- Artwork and captions for feed, carousel and stories
- Scripting and editing of short-form video
- Publishing handled by us, at the times that make sense
- Monitoring of comments and direct messages
- A monthly report on what worked and what changes next month
Four steps, in this order
Diagnosis
We look at the profile, the competitors and what has already been published. The outcome is a list of what is holding results back today.
Editorial line
We define themes, tone and quarterly targets. You approve once and production runs on top of that.
Production and publishing
A calendar built in advance, artwork and copy to approve in one place, publishing on us.
Monthly review
One conversation a month with the numbers on screen. What did not perform gets replaced, not repeated.
Who this is for — and who it is not for
We would rather say it upfront. A meeting with someone who was never going to sign costs both sides time.
It makes sense if
- The brand already sells and wants to use social to sell more
- Nobody on the team has the time or the repertoire to run this
- You want to approve, not to produce
It does not make sense if
- You are looking for a price per individual post
- The expectation is going viral in thirty days
- The company has nobody to answer customer messages
What people ask before signing
How many posts per month?
It depends on the plan and on what your audience can take. We work with two to five posts a week — and in the diagnosis we recommend the pace, instead of selling a fixed package you may not need.
Which networks do you handle?
Instagram, Facebook, LinkedIn and TikTok. The choice comes out of the diagnosis: being on all of them rarely pays off, and being on the wrong one is expensive.
Do I need to send photos and videos?
It helps a lot, and we tell you exactly what to record. When there is no material, we produce it — and that is included in the scope.
What if I do not like a post?
You approve before we publish. Adjustments are part of the deal; starting from scratch every week is a sign the editorial line needs revisiting, and we revisit it.
Tell us what your brand needs and we answer with a plan
You receive a diagnosis of the profile and the website, a proposed direction and the scope of what would make sense to start with. No strings attached.
Request a proposal
We reply within one business day.