Someone already searching for what you sell is the cheapest click there is
On Google there is no need to create demand: it already exists and it is written in the search. The job is to show up for the right search and not spend a penny on the wrong ones.
Why this usually goes wrong
Budget on the wrong searches
Without negative keywords, you pay for people looking for job openings, coursework and competitors. Every month.
Automated campaigns left loose
Performance Max with no input and no limits becomes an expensive black box. Automation works when it is guided.
Conversions not configured
If Google does not know what a sale means to you, it optimises for clicks. And it delivers exactly that.
What we do inside the account
No small print: this is what you receive, and anything not listed here is agreed beforehand, in writing.
- Keyword research based on buying intent, not just volume
- A structure by theme, with ads that answer the search
- A negative keyword list reviewed every month
- Extensions, sitelinks and everything that takes up space on the page
- Conversions set up and verified with a real test
- A report by source, tied to what turned into business
Four steps, in this order
Research
What your customer types before buying — and what they type when they are not going to buy.
Structure
The account built by theme, with tracking verified before any budget goes live.
Optimisation
Negative keywords and bid adjustments every week, which is where Google either returns or burns money.
Review
A monthly report with cost per lead and per sale, and what changes next month.
Who this is for — and who it is not for
We would rather say it upfront. A meeting with someone who was never going to sign costs both sides time.
It makes sense if
- There is search demand for what you sell
- There is a monthly budget and someone to answer the people who come in
- The sales cycle fits into a monthly review rhythm
It does not make sense if
- The product is so new that nobody searches for it yet
- The budget does not cover the cost per click in your sector
- There is no landing page or organised WhatsApp to receive the click
What people ask before signing
Google or Meta, which comes first?
If there is already search demand for what you sell, Google usually pays back faster. If the product needs to be discovered, Meta. In the diagnosis we tell you which case is yours.
Is the budget paid separately?
Yes, directly to Google on your own card. The management fee is separate and client budget never passes through our account.
Do you work on campaigns that already exist?
We do. We almost always start with an audit, because there is usually money leaking into the wrong searches.
Do I need a website to advertise?
You need a destination. It can be a landing page rather than a whole website — and it often converts better.
Tell us what your brand needs and we answer with a plan
You receive a diagnosis of the profile and the website, a proposed direction and the scope of what would make sense to start with. No strings attached.
Request a proposal
We reply within one business day.