A brand your team can use without calling us
Logo, palette, typography and a manual short enough for someone to open and understand. A visual identity is only worth having when it gets applied — and applied badly it is worse than none.
Why this usually goes wrong
Every post looks different
With no defined standard, everyone who touches it invents a colour and a font. From a distance, the brand looks like three different companies.
A manual nobody opens
Eighty pages of concept and not one practical instruction. The file becomes decoration and the team goes back to improvising.
A logo that fails at small sizes
Beautiful in the PDF, illegible as an Instagram avatar. A real brand has to work at 40 pixels.
What you receive
No small print: this is what you receive, and anything not listed here is agreed beforehand, in writing.
- The main logo and the versions that are usually missing: horizontal, reduced, monochrome and icon
- A palette with the codes for screen and for print
- Defined typography, with a free alternative for anyone without a licence
- Ready-made applications: avatar, cover, post and story templates
- A to-the-point manual, with what is allowed and what is not
- Source and exported files, organised by folder
Four steps, in this order
Immersion
Who the audience is, who the competitors are and what the brand needs to look like before it says anything.
Concept
Two distinct visual directions, with the reasoning behind them. You choose a direction, not a colour variation.
Design
The chosen direction becomes a system: logo, palette, typography and real applications.
Handover
Organised files, a short manual and a conversation so your team knows how to use it.
Who this is for — and who it is not for
We would rather say it upfront. A meeting with someone who was never going to sign costs both sides time.
It makes sense if
- The brand has grown and the identity was left behind
- You are starting now and want to get it right from day one
- Several people produce material and there is no standard
It does not make sense if
- You just want a quick, cheap logo
- There is no willingness to take part in the immersion
- The expectation is a full rebrand in one week
What people ask before signing
Do you do the logo on its own?
We do, but we do not recommend it. A logo without a palette, typography and applications still leaves every piece looking different from the next — the very problem you want to solve.
How long does it take?
Between three and six weeks, depending on how many applications are included and how quickly approvals come back.
Can I ask for changes?
Yes. There are two rounds of adjustment at each stage, which is usually enough when the concept was chosen well at the start.
Is trademark registration included?
We do not file the trademark ourselves, but we design with registration in mind and refer you to someone who handles that part.
Tell us what your brand needs and we answer with a plan
You receive a diagnosis of the profile and the website, a proposed direction and the scope of what would make sense to start with. No strings attached.
Request a proposal
We reply within one business day.