Empreendedorismo
5 benefits of having your own app
An app is more than a mobile version of your site. Five concrete gains: loyalty, direct channel, push, first-party data and a lighter cost per sale.
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How do you make the most of Black Friday?
Five ways to get your shop ready: handling the traffic, upselling, a checkout that converts, logistics that hold up and ads built for the date.
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Five basic steps to launching a site or blog well
A plan for the content, a design that works on a phone, the path visitors take, a subject worth owning, and what to publish once it is live.
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Five easy ways to improve conversions on social media
Video, calls to action, character, clear offers and paid traffic — plus why ad blockers mean a good share of your audience never sees a banner.
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Four ways to increase your e-commerce sales
Organic traffic, paid traffic, knowing your market and selling well — with remarketing, cross-selling and upselling explained in plain terms.
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Growth hacking vs. traditional marketing
Where the two approaches part company: what each measures, who they answer to, and why one builds the product while the other is handed it.
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Is your digital marketing investment working?
Four reasons the money is not paying off: weak content, budget without a plan, metrics nobody reads and an audience defined too broadly.
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Getting organised with a to-do list
Rank the tasks, budget the hours, leave room for the unexpected — and redo the list at the end of the day. A simple method that survives a heavy week.
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What are leads?
A lead is someone who showed interest and left you a way to reach them. Here is how to qualify, nurture and turn that interest into a sale.
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How the Manáry team works
Agile teams, a WhatsApp group per client, monthly reviews, and paid and organic work side by side. What it is like to have us on your side.
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