Sites
The 10 best conversions in digital marketing
Not every click is a conversion. The ten that actually signal intent, how to measure each one and what to do with the data afterwards.
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5 benefits of having your own app
An app is more than a mobile version of your site. Five concrete gains: loyalty, direct channel, push, first-party data and a lighter cost per sale.
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Five basic steps to launching a site or blog well
A plan for the content, a design that works on a phone, the path visitors take, a subject worth owning, and what to publish once it is live.
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Growth hacking vs. traditional marketing
Where the two approaches part company: what each measures, who they answer to, and why one builds the product while the other is handed it.
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