E-commerce holds several advantages over traditional retail, and the main one is being able to sell 24 hours a day, every day of the week. That flexibility is convenience for the customer, who can buy at any moment and from anywhere. A physical shop is bound by its opening hours and its location; an online one crosses both barriers, letting people anywhere in the world buy from you. That global reach becomes genuinely workable when the logistics are planned well — with reliable delivery services you can reach customers in different countries and widen your audience considerably. Traditional retail is often confined to one region, which is precisely the limit e-commerce removes.

If you are thinking of expanding a shop you already have, going digital is a better bet than opening another physical location. Building a site means spending mainly on the monthly fee of the platform you choose and the charges of the payment processors. You will also need to invest in Digital Marketing campaigns to make the online shop known. Compared with the high cost of rent, upkeep and stock for a new physical shop, online is the more economical way to grow.

Personalising the experience

Personalisation and recommendation are among the great advantages of e-commerce over retail. An online shop can use advanced technology to give customers a buying experience that is more relevant and better aimed. Recommending products based on someone's purchase history is one example: by analysing what a customer has bought before, recommendation algorithms can suggest complementary or related products. Personalisation extends to marketing e-mails too, which can be segmented and tailored with product recommendations that matter to each customer. Recommendations raise the chances of additional sales and help people discover products they might want.

Measuring performance

Monitoring and optimising performance is another considerable advantage. Through data analysis, companies can follow the metrics that matter — spotting areas to improve, detecting problems, adjusting marketing strategy and making the business more efficient overall. Conversion rate is one example: a crucial indicator measuring the percentage of site visitors who make a purchase. Watching it lets companies find problems in the sales funnel and act to improve the buying experience. 

Data analysis also brings valuable insight into how people behave on the site — which pages are visited most, which products get looked at, which links get clicked, which paths people prefer to take. Working from those findings, companies can adjust how the site is organised, streamline the routes through it and create an experience that feels more pleasant and intuitive. The change in sales that follows can be both fast and significant.

Build your online shop with Manáry

When it comes to building an online shop that works, the right agency makes the process easier and makes all the difference. That is why Manáry Digital Growth is the partner to grow your business with. We value productivity and efficiency at every stage. You also benefit from our partnership with NuvemShop, which brings a number of advantages and even special discounts. And you get the full support of our team, following your project from beginning to end. We believe in dealing with each client individually, because every business is unique and deserves an approach built around it. Our team is always available to hear your ideas and answer your questions, so you can be confident that your online shop is being carefully planned and built around your expectations and your goals. 

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