Marketing Digital
Is your company digitally mature?
Digital maturity is not about being online. The five signs that show whether your company truly uses technology, and how to grow each of them.
Read More
What to know before building an e-commerce site
Audience, platform, marketing and the legal side. What to settle before you launch an online shop, so you do not pay for it later.
Read More
How to boost your sales with generative AI
Generative AI personalises content, sharpens campaigns and reveals patterns in your data. How to use it for sales, and the ethics it demands.
Read More
Why UX matters for your online shop
Experience decides whether someone buys. Retention, conversion and brand image, and the details of design that move each of them.
Read More
What e-commerce gives you that retail cannot
Selling around the clock, reaching further, recommending well and measuring everything. The advantages online holds over a physical shop.
Read More
Digital marketing in 2023
A world without cookies, the Helpful Content Update, E-A-T, and five pointers: customer experience, mobile, video, AI and spreading the bet.
Read More
How do you make the most of Black Friday?
Five ways to get your shop ready: handling the traffic, upselling, a checkout that converts, logistics that hold up and ads built for the date.
Read More
Five easy ways to improve conversions on social media
Video, calls to action, character, clear offers and paid traffic — plus why ad blockers mean a good share of your audience never sees a banner.
Read More
Growth hacking vs. traditional marketing
Where the two approaches part company: what each measures, who they answer to, and why one builds the product while the other is handed it.
Read More
Is your digital marketing investment working?
Four reasons the money is not paying off: weak content, budget without a plan, metrics nobody reads and an audience defined too broadly.
Read More