Campanhas
The best way to run paid traffic
Campaign strategies that work: setting goals, reading trends, thinking past the obvious and choosing channels by where your audience actually is.
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Five easy ways to improve conversions on social media
Video, calls to action, character, clear offers and paid traffic — plus why ad blockers mean a good share of your audience never sees a banner.
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What you need to know about the new Meta Ads formats
Meta reorganised its ad formats and its manager. What each placement is for, and how to choose without wasting budget on the wrong one.
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What are leads?
A lead is someone who showed interest and left you a way to reach them. Here is how to qualify, nurture and turn that interest into a sale.
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Getting to know Facebook Business
Permissions, ad accounts, finance roles and reporting inside Facebook Business Manager, and the two stages we run to set up a campaign.
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Getting to know Google Ads
How Google Ads brings people to your business, what it really costs, and the three stages we run: briefing, keyword research and campaign setup.
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